Stadium Bar Scenario

A busy stadium bar operates four conventional free-flow taps during major sporting events and concerts.

At peak periods, one bartender is dedicated to pouring beer while a second member of staff takes payments and hands drinks to customers. Despite having two people working the bar, the bartender quickly becomes the bottleneck. Customers continue to arrive faster than pints can be poured, queues grow, and some fans decide not to wait.

The venue isn't losing sales because of a lack of demand. It's losing sales because it cannot pour beer quickly enough.

To increase serving capacity, the venue replaces the four conventional taps with four Auto Draught Tap units in its multi tap setup while keeping the same bar layout and the same two members of staff.

The difference is immediate. Instead of standing behind the taps pouring every pint by hand, the bartender now manages the four automatic taps, loading empty glasses and keeping beer flowing continuously. Meanwhile, the second member of staff remains focused on taking payments, handing over drinks and serving customers.

In the 10 minutes before predictable demand spikes, such as kick-off, half-time or the end of an event, the bartender can pre-pour significantly more pints than with conventional taps. This allows the bar to build up a stock of fresh beer ready for the rush, helping absorb sudden peaks in demand without increasing queue times.

Rather than replacing staff, Auto Draught removes the manual pouring bottleneck, allowing the existing team to serve significantly more customers during the busiest trading periods.

As queues move faster, fewer customers abandon the line and more visitors are able to buy a drink before returning to the event.

Every pint is poured with the same fill level and head, reducing overpouring, rejected pints and product wastage while maintaining a consistent customer experience.

Over a typical four-week period, beer sales increase from approximately 2,000 pints to 2,600 pints, generating around 600 additional pints sold.

With a selling price of £7 per pint including VAT, £5.83 revenue per pint excluding VAT, and a gross margin of £4.47 per pint, the increase in volume drives significant additional revenue.